Saturday, February 13, 2010



Desmania is a well renowned and award winning design company, with offices in Delhi, Mumbai and Washington DC. With its celebrated legacy in industrial design, Desmania now ventures into the greenfield area of automotive styling in India.

Desmania has established a large design facility in IMT Manesar (Gurgaon), with 20,000 sq ft of area at disposal for styling, designing, clay modelling and prototyping of cars & bikes. The facility will boast of state of the artwork process of complete stylng of vehicles. It will be based on the proven international processes of design that will include Clay Milling and Modelling, Class A Surfacing, Digital Design and Prototyping. The company proposes to have a panel of highly experienced designers from Italy and Germany on its panel, along with fresh and talented automobile designers from India and overseas. At its new facility, Desmania will offer end to end styling solutions, like never before in India.

At this 10th Indian AutoExpo we are presenting these unique Automotve Design concepts, that showcase our design studio’s styling, design and modeling capabilities on a single platform. Our primary showcase is a sports ‘Sculptura’ and a Synergi Hybrid concept bike. Both demonstrate our Design Studio’s passion and outstanding competence in the area of Automotive Design and Styling.

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Monday, December 1, 2008

The Businessweek Interview

Anuj's interview with Business week. The article in the December issue of the print issue is attached below the video

Click on the images to enlarge them

Thursday, May 8, 2008

IndiaVision contd.. Kerala Shots

Nithin had gone home last month to his home town called Kollam (formerly Quilon). Here are some snaps from one of the southernmost cities of the country.

Check out the serene backwaters that the world knows Kerala for.

The city also has a clock tower in the heart of it to mark the city center. Kollam is a historically significant port city which had significant trade links with China and Europe..

This building was a former Royal rest house for the King. The architectural uniqueness of Kerala seems to be blending with influences that I cant really point out. Any suggestions?

These boys from the beach orchid hotel were conducting an Earth Day Signature Campaign, trying to get a few tourists to sign on the white canvas in the backdrop..

And here is one of the paintings from an earth day painting competition... The 9 year old artist seems has transfered quite a bit of emotion on to paper! Simple expression of the earth's feelings?

Tuesday, May 6, 2008


Need I say more?..

Monday, April 28, 2008

India vision 2

No words..

Friday, April 25, 2008

Desmania in DNA

A feature on Desmania at DNA .

Read the article: Click here

Friday, April 18, 2008

India Vision 1

Truck graphics in india are iconic. They represent the Indian design spirit in myriad ways. Infinite permutations and combinations of colors and motifs result in imagery that is almost always spectacular. This one from Anuj's collection however takes a deeply artistic and metaphorical turn.. from Ekta body builders! Information overload is an understatement! we are talking religeon, pragmatism, logic, art, road rules, curses for the one with a bad eye ( the text on the lowest beam) and hey even a desi version of tata logo.. also notice the ABCDE and 12345 on the planks to make sure the lady gets built right!! - click on the image to enlarge it

And mind you, this is pretty tame as compared to what you can normally find on Indian trucks

Thursday, April 17, 2008

IPL Logo Shootout!

Now that the big IPL series is about to kick off from tomorrow. We did our own little shootout for fav logo!. Chennai Super kings beat Kolkata Knight Riders and Delhi Daredevils by a fairly narrow margin! Seems like desmania likes the lion.. What do you like?

Royal Challengers and Punjab XI Kings didnt have any takers! anyways, let the best team win, no matter what name and logo ;) we just had the designer itch and had to scratch ..

Tuesday, April 15, 2008

The real Budha Bar ( Candy bar I mean )


Look what we found here through engadget .. A budha themed candybar phone ! Do we get divine enlightenment with the package as well? Even if we choose to sideline the religious theme , the detailing on the phone is nothing short of spectacular. I am not sure if this is a release version as the original page was google translated. Engadget thinks so anyway
Real or not real, worth a look anyway!

Check out the original story here click

Thursday, April 10, 2008


"A 2006 report prepared by an independent agency concludes that the stove reduces carbon monoxide by 71 percent and lessens suspended particulate matter by 34 percent. Cooking takes less time. Biomass use would thus fall from 1.5 to 2 tons per family per year to 0.4 to 0.6 tons per family per year"

This is no high tech Gadget i am talking about. This is an innovation that came out to cater to the needs of the India that does not rely on gas and electricity, but wood.

A cooking stove project called oorja is very slowly creating a revolution in rural India. Where conventional stove manufacturers provide the consumer a device and not a solution, oorja has a completely different take on selling stoves as a service. They supply cooking pellets to fuel the stove too. The fuel pellets, burning more efficiently than wood, reduces biomass consumption, cooking time and cuts carbon monoxide emissions, while giving employment to more than 2700 rural Indians.

Check out the original story Click here.